SEO and audiences
Architecture, content, Discover, search intent and organic acquisition with business focus.
Profile
A hybrid SEO, marketing, and product profile
I have lived through the evolution of digital marketing from its early stages in Spain: agency, client-side, startups, media, education and my own products. That mix helps me read channel, business and team as parts of the same system.
Actionable strategy
Clear priorities so marketing, product and leadership can decide without losing speed.
Systems and automation
Processes, reporting and AI-enabled flows designed to save time and sustain quality.
Experience
Brands, publishers and companies I have worked with
Vodafone
Havas Digital
Sol Meliá
Business Insider
Axel Springer
Inversis Banco
Hobbyconsolas
Movistar
Genesis Seguros
Grupo Intercom
El País
Emagister
ComputerHoy
Multiestética
Autobild
Trajectory
More than two decades across consulting, media, education and digital products.
Not a full resume: these are the milestones that best explain how I work today.
2025 - now
Founder
Discovermonitor.com
A tool for monitoring Google Discover trends, entities and visibility opportunities.
2001 - now
SEO and online marketing consultant
Independent
Independent consulting for companies in Europe and the United States across SEO, PPC, SMO, acquisition and digital strategy.
2021 - now
Guest lecturer
ESADE
Growth Hacking, findability, SEO, SEM, SMO and AI applied to the funnel in the Executive Master in Digital Business.
2018 - now
Advanced SEO lecturer
Webpositer Academy
Web architecture, semantic SEO, natural language, search intent, internal PageRank and crawl budget.
2022 - 2023
Audience Director / Head of SEO
Axel Springer Spain
Audience strategy, team coordination and SEO for Business Insider, HobbyConsolas, ComputerHoy, Autobild and TopGear.
2014 - 2021
SEO advisor
Emagister.com
SEO and online marketing advisory for Emagister and its international divisions across Europe and LATAM.
2015 - 2021
Co-founder
Safecont
Creation of an SEO tool based on machine learning, Big Data and content quality signals.
2011 - 2018
Marketing and SEO leadership
Grupo Intercom / Multiestetica
SEO, PPC, social, app marketing and international acquisition for professional verticals and Multiestetica.com.
2009 - 2011
SEO Manager / SEO Team Leader
Havas Digital and Relevant Traffic
SEO team development and support for large national and international accounts in travel, finance, insurance and consumer sectors.
Own projects
Building product also changes how consulting is done.
Beyond advisory work, I have created tools and companies that force strategy to meet data, product, operations and market reality.
Discovermonitor.com
Monitoring and discovery of Google Discover trends: entities, competitors, categories and dashboards for editorial and growth teams.
Visit DiscovermonitorSafecont
An SEO content quality analysis tool based on machine learning and Big Data, built to anticipate risks and improve sites at scale.
Visit SafecontPrinciples
How I like to work
Clarity over volume
A few well understood bets usually beat a giant action list.
Close collaboration
Consulting works better when it stays close to the people doing the work.
Pragmatism
Recommendations should fit the actual constraints of the team.
Areas of work
Where I usually move best
Projects often cross more than one area.
SEO and Growth
Architecture, technical and content optimization, landing pages and demand reading.
Digital strategy
Positioning, roadmaps, channel decisions and messaging.
Automation
AI-enabled flows that save time and improve consistency.
Product
Documentation, prioritization and working frames for teams.